Where is any other name from

From Shakespeare's sonnets to Bulgaria's Rose Valley to the thriving rose trade in Africa and the Far East, via museums, high fashion, Victorian England and Belle Epoque France, we meet an astonishing array of species and hybrids of remarkably different provenance.

This is the story of a hardy, thorny flower and how, by beauty and charm, it came to seduce the world. About the Author Simon Morley is a British artist and art historian. He is the author of several books and catalogue essays on modern and contemporary art, and his art reviews and essays have been published in numerous magazines and journals, including the TLS , Modern Painters , Tate Magazine, the Independent on Sunday, World Art and Third Text.

He is also a keen rose gardener. All Rights Reserved. Site Map. This website requires cookies to provide all of its features.

For more information on what data is contained in the cookies, please see our Cookie Policy. So what do you need to do? About the Author: John Briggs. Related Posts. What is Digital Transformation? September 16th, 0 Comments. Digital Transformation Strategy.

July 27th, 0 Comments. It is therefore essential for the name to be engaging and capable of transmitting the attributes one wants the customer to perceive from the product. Product naming is becoming an increasingly professionalized activity, but still most organizations think about it only when launching a new product. It can seem a good idea to create ad hoc product names that address the need of the hour, but after sustained growth, companies can easily find themselves grappling with a complex and disjointedly named portfolio that has no view of the big picture; I am sure this sounds familiar to many of you!

This big picture naming architecture is an essential pillar in improving communication about products, and therefore their success.

In large multinationals growth can often be by way of mergers and acquisitions. In such cases, the complexity in product naming significantly increases as it is not just a mix of companies being acquired but also their varied naming systems. If the goal is identification of one global company and its comprehensive product portfolio, then a deep analysis identifying categories and hierarchies to develop a logical structure is essential.